7 Premium WordPress Plugins You Can Sell To Your Clients For Passive Income

7 Premium WordPress Plugins You Can Sell To Your Clients For Passive Income

The nature of WordPress development services is centered around a one-time revenue model. It takes a lot of patience to educate clients about the need for hosting, management, and other services they need.

Client retention and recurring revenue generation are difficult for most WordPress agencies and freelancers. To a very large extent, this is the main reason behind the feast and famine cycles experienced by WordPress developers and agency owners.

To make more money from your WordPress development services, we’ve listed out the best premium WordPress plugins you can upsell to your clients. This practice can be beneficial both for your agency and your client since they end up splitting the cost, not having to pay full price.

So you would end up earning a lot more than you think, selling services like security, speed, etc.

10 extra plugins, hosting, services – approx – $190/month
With this model, you only need 40 clients to build an ARR (annual recurring revenue) of almost $100k.

Yeah, that’s right. 40 clients is a doable number, now that you know it.

From experience not all clients are at this price point, we charge anything from $2.000/month for managing big WordPress sites to little as $39/month for our smaller projects (for example go.publishingaddict.com)

If you have been in the WordPress space for a while, you’ll already know what developer rights are. They are also called white-label or unlimited licenses.

With that, you can have a single premium WordPress plugin with developer rights and then continue selling to as many clients as possible without paying additional fees.

If you don't think that is a fair deal to your clients, that’s fine just be honest with what you do, you can just add these tools to your arsenal and charge a premium for a complete enterprise WordPress management package.

Depending on the nature of your client's business and how you do it, you may also have the opportunity to start earning recurring revenue from WordPress clients.

Upselling vs Cross-Selling WordPress Plugins To Clients

Before you get into the main action, it is important that you understand the difference between upselling and cross-selling. This will make it easier to promote your offers to the most qualified clients and with the right contexts.

Upselling is the simple practice of promoting comparatively high-priced offers, services, or products exactly when they are in purchase mode.

The main thing is to highlight the core value of the higher-end offers while comparing it with the lower-end offer they wanted to buy. Above everything else, understanding the clients’ type of business and current needs will help you to upsell premium WordPress plugins in a way that delivers value to your clients.

Cross-selling is about selling complementary products that are closely related to the exact needs fulfilled by the first or original product being bought. Again what matters most is understanding the client's needs and the context.

Finally, timing is another important variable. The meaning is that you have to present or promote your offer in a timely manner when the desire for purchase is intensely strong.

If you’ve got the best offers but present them at the wrong time, it wouldn’t matter. Generally, with these sorts of extras, you either show them at the beginning or just wait a few months until you build trust and are able to show them that you are a partner they want to keep around.

Best Premium WordPress Plugins For Selling To Clients

Please note that the sole purpose of upselling or cross-selling is to increase the value that clients will get from your main WordPress development services. If you do that properly, you'll have the opportunity for a higher client retention rate and possible recurring revenue. Let’s dive in.

UpStroke WooCommerce Upsell Plugin

Whether you are building a new WooCommerce store or managing some stores for existing clients, upselling is one untapped opportunity to make more sales while growing revenue. In most cases, the impact on average order value (AOV) is very easy to measure. The interesting thing is that if you can help your clients earn more money through upselling eCommerce plugins, you’ll have a better chance of retaining them.

UpStroke: WooCommerce One-Click Upsells

This plugin called UpStoke is just one of the best WooCommerce Upsell plugins meant for that. With the developer license which goes for $199 per year, you can install on 25 client websites. The single site license goes for $79.

Using this premium eCommerce plugin, you’’ become able to increase the average value of your typical WordPress development services.

Among other things, this plugin has A/B testing features and some useful add-ons for boosting eCommerce sales. If you upsell to 2 – 10 WordPress clients, you can start earning recurring revenue from their renewal fees, depending on the agreed price.

WooCommerce Table Rate Shipping

Shipping is one of those essential but complex processes in building a profitable eCommerce business. Unfortunately, if the complexity is too much and overwhelming for your clients’ prospective buyers, they are likely to experience an above-average cart abandonment rate. This is where the Table Shipping Rate plugin from WooCommerce comes in.

WooCommerce Table Rate Shipping Plugin

After proper installation, the WooCommerce Table Rate Shipping plugin allows store owners and WordPress development agencies to manage complex shipping processes with variables like product weight, price, location, and order value.

The plugin goes for $99 per year which means you could be earning recurring revenue from your WordPress clients if you upsell them successfully.

WebARX WordPress Security Plugin

Hey, let's face it, if you leave your WordPress client website unprotected and something bad happens, that leaves a bad impression on you or your agency. Even when a client isn’t aware of the best way to protect their website and business, it is your duty as a professional to provide security or advice as much as you can.

WebARX Security plugin for WordPress

Based on what I have seen, most clients who are serious about their business will happily pay for the WordPress security plugin.

In addition to standard WordPress website security, WebARX provides plugin vulnerability monitoring, SSL/TLS monitoring, certificate expiration monitoring, cloud-based firewall management as well as blocking malicious bot intrusion.

Depending on your needs and the size of clientele, you can choose from their monthly or annual pricing plans.

WP Rocket Caching Plugin

Background aside, most WordPress clients are not aware of how website loading speed affects both user experience and conversion rate. Especially in the eCommerce space where a single site can have thousands of product pages images, WordPress caching plugins like WP Rocket is very important.

In technical terms, WordPress caching plugins help enable websites to load requested pages without tasking or sending requests to the website server.

At the time of this writing, over 1 million websites are using WP Rocket to optimize their page loading speed. With a developer license which goes for $249 per year, you can install it inside unlimited websites. If you notice that some existing clients do not have a caching plugin, consider upselling them the plugin when you are selling other services.

Now, just pause and think about how much recurring revenue you can earn with the unlimited installation license. You can even use this tool to serve clients that are looking for WordPress website speed optimization services.

Fluent Forms WordPress Plugin

WordPress form builder plugin is one of those essential tools used by almost every kind of business you can think of. From lead generation to customer surveys, WordPress plugins like Fluent Forms can help you deliver lucrative value to your clients.

With the conditional logic features of this plugin, you can help your clients streamline seemingly complex form fields and inputs.

Depending on your client's needs, you can have it integrated into platforms like Slack, MailChimp, Zapier, HubSpot, and Twilio. The price for unlimited website installation goes for $199 per year. You can buy once and upsell to your clients in a bundle.

Also, I would mention the lifetime model

Fluent Forms WordPress Plugin

Pretty Links Pro

Here is a URL shorter and link cloaker used mainly by affiliate marketers. If you have established a reputation for building affiliate websites for clients, this plugin could be a perfect upsell offer at different stages of the relationship.

Some of the core features include selective keyword linking, advanced link redirect and automatic cloaked link generation. In essence, it is one of the best affiliate link cloaking wordpress plugins in the market.

Pretty Links unlocks more affiliate revenue from your existing and new content automatically

Having been around in the market for a while, you can be sure that this premium wordpress plugin has been proven to deliver real value over time. The only downside I found is that the developer license can only be used for installation of five websites.

Updraft WordPress Plugin

While you are busy doing your thing somewhere, a misguided hacker could be gaining an intrusive access to your client websites or your own. Based on the last report i found, wordpress has around 74 different versions with a sizable number of websites using each of those versions. The thing is that each upgrade takes security vulnerabilities into account but most clients are not updating their websites as promptly as possible.

Unfortunately, when the most common wordpress attacks like cookie stealing, URL injection and brute force attacks happen, many people that fail to backup their websites lose a lot of value.

UpDraft Plus

Interestingly, WordPress backup plugins like UpdraftPlus were created to prevent such losses. This makes it possible to get back and running even when the attacks happen.

Like many other wordpress backup plugins, UpdraftPlus has both free and premium versions. If you are serious about building a business around your wordpress development skills or you are building a wordpress agency, getting the premium version is another way of earning more money from wordpress development services.

With the developer license, you can upsell this plugin installation and configuration to 35 client websites. They also have an unlimited installation plan that goes for $195 per year. Upsell this to 10+ clients and you’ll start earning recurring revenue.

Final Words

The most important point to acknowledge before you leave is that plugins are essential to every business website built on wordpress. The ones you choose to upsell will depend on the nature of each client’s business. From ecommerce to consulting and local service businesses, you can find multiple opportunities for upselling premium wordpress plugins to your clients.

As you can see, most of these essential wordpress plugins come with annual subscription plans. Your task here is to pick the specific plugins that are relevant to your prospective or existing clients’ businesses.

Think of ways to upsell and cross-sell these tools during the proposal stage or to existing clients. To make it even more valuable, try to package more than one plugin in a bundle offer. If you are charging around $2000 and upwards per project, you can begin to create an additional recurring revenue stream from the same client relationships that often end when the wordpress development project is over.

7 Client Retention Tips For Growing A Digital Agency

7 Client Retention Tips For Growing A Digital Agency

Picture of WordPress agency client retention tips.

Building an easy to follow client retention strategy is one thing most people think they understand but they screw it up completely most of the time.

Demonstrating value early on isn't so much of a challenge for many WordPress digital agencies. The first couple of months working with a client should show them how much value you bring to the table and measurable results, beautiful sites, and clear marketing KPIs.

However, later in the relationship, improving at a steady pace becomes, and wowing your client constantly is next to impossible, if you don't have a good strategy. Your clients might no longer be excited like when you first started.

Just like in a relationship, if you stop bringing flowers.

TL;DR

Building a client retention strategy is essential if you don't what to chase new clients every day. Once you truly understand that getting a new client is way more difficult than keeping one your business will experience real growth.

By solving this, you become more profitable and less stressed. Customer acquisition cost is a big part of the game and you need to find the perfect balance between that cost and customer lifetime value (CLV) vs your comfort levels.

So, how do you retain your clients and grow your WordPress Digital agency?

Check out these 7 client retention tips for WordPress agencies.

Understand their goals

If you don't fully know and understand the long-term goals of their business, delivering impressive results consistently becomes a challenge. You must do more than knowing the ins-and-outs of what they offer. What do they define as success? Learn that.

Communicate

Many agencies fail to recognize how important it is to establish an open line of communication with their prospects. The best way for you to manage the expectations of a client is to establish the project scope from the get-go. Then, stay in touch with them, deliver regular updates, and listen to them as they discuss what they consider to be important.

Connect personally

Take the connection to a personal level by knowing about the lives of your clients without coming off like an intruder. When you really get to know them on a personal note, talking to you and updating you about their business becomes something they look forward to.

How are they feeling?

Why wonder about how your clients feel about your services when you can just ask them? Taking their feelings into account gives you access to valuable feedback on your agency’s performance.

It also shows them that you are committed to providing them the very best. No matter how they feel, they will appreciate that you listened to them. The feedback also creates room for improvement.

Report regularly to prove your success and that you are there

Presenting cold, hard stats is a very effective way of showing your client that you have helped them progress. You are a profit center, not a vendor. Reporting helps you to own the numbers and take responsibility for the revenue and leads that you generate. Ensure your report is relevant and easy to digest.

Maintain your enthusiasm

This is a problem for many agencies. Proving your worth every month isn't that easy when working with long-term clients. Disputes might arise or you could simply become less enthusiastic about the work you do. But no matter what happens, giving your very best to your client should be the standard.

Onboard the right prospects

Be selective when choosing what clients to work with. This is a good way to take control of your churn rates. You want to avoid high-risk prospects altogether. That’s because it usually doesn’t pay off in the long run. Successful agencies recognize trends by reflecting on canceled deals. By identifying these issues, you can determine the attributes of high-risk clients.

Conclusion

Make it your goal to keep your clients happy and committed for a long time. This might seem daunting but doing so helps you maintain a successful WordPress agency.

12 Examples of Big Brands – WordPress Website Examples

12 Examples of Big Brands – WordPress Website Examples

Examples of Big Brands using WordPress

We get this question often in your main Digital Marketing business: Are there any big brands using WordPress?

The short answer is YES, a lot, WordPress is powering 35% of the internet, that’s huge! Some of the biggest brands in the world are using WordPress sites, from Facebook to Time Magazine, the Whitehouse, and more. We have compiled a very interesting list for you below.

WordPress Website Examples

1. The White House website – The White House represents the official residence and the workplace of the president of the United States of America.

Websites created With WordPress

2. Time.com – Time magazine website. Time is a weekly news magazine, also a news website and it's published in New York.

Websites Designed With WordPress

3. Mercedes-Benz is a WordPress created website. Mercedes-Benz is the most known German automobile brand, with a long and beautiful luxury vehicle history.

Wordpress Created Websites

4. Playstation website. Playstation is well known by the games console, a world leader and it's managed by Sony Interactive Entertainment. This is a powerful WordPress website example, a huge brand that has embraced the CMS platform, not just for their blog but for their main business website.

Wordpress Website Examples

5. Blog Etsy. The global marketplace Etsy is a guide and a shopping website for vintage and handmade items.

Websites Developed In WordPress

6. Go Daddy is located in the USA and is a publicly-traded internet domain registrar and a web hosting company. One of the best websites for purchasing domains.

Websites Created Using WordPress

7. Home Depot – the largest home improvement retailer supplying tools, products for construction, and different services. Its a beautiful WordPress website example, that proves once again that even business one of the most visited websites in the home/tools/diy site can be built around this popular CMS.

Website That Use WordPress

8. Glass Door is the website that offers employees the chance to review companies, to view and submit salaries anonymously and to apply for jobs.

Which Websites Use WordPress

9. Rolling Stones, the celebre English rock band started in London in 1962 and today it has with so many fans worldwide.

Famous WordPress Websites

10. Bloomberg – privately held financial, data, software, and media company headquartered in New York.

Companies That Use WordPress

11. Sony is a Japanese multinational corporation with a diversified business: electronics, gaming, entertainment and financial services.

Big Companies Using WordPress

12. Disney – The Walt Disney Company is an American multinational with: theme parks, resorts, movies, tv programs, characters, games, videos, music, shopping and the story continues.

Brands Using WordPress Websites

Overwhelming Positive Mojo

Overwhelming Positive Mojo

The Divi Community.

Wpelo is very close to the launching date, a big part of any such launch is proper feedback and testing.

For testing out the tool, we had the following plan:

  1. Find a few actual clients that need a new website – to build a few new websites using wpelo system – to get actual feedback on the other side of the process
  2. Find a few agencies/freelancers and give away the tool for free for 12-months in return for their feedback.
  3. Go back with that feedback, improve and launch a stable version, wpelo version v.1

Initially, we were hoping for 10-20 people in total to test the platform.

However in less than 24 hours after posting on a Facebook group called “Divi Community” we were greeted with overwhelming success.

350 Agencies Signed Up – a 22% conversion rate.

Here is the message I left on the group.

I run a digital agency; were design WordPress sites for clients. We have built over 1000 WordPress sites, most of them in Divi.

I charged for a Divi site from €150 to €50.000.

Anyway, I have been doing this for a long time now; I first purchased “elegant themes” in 2011 

Most things have changed a lot in the last years, except for the actual website creation we wanted to build a solution that makes the whole experience a more streamlined, efficient process – for both sides.

Both for clients and us (agencies & freelancers)

We would love to give our product for free, 12-month unlimited access to members of the Divi Community group in return for feedback. The product is not live; we are finishing the website content in the next few weeks. (website built with Divi and divi.express)

WPELO is a plugin meant for web agencies and freelancers, so if there is anyone interested, please join here and send me a PM.

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https://wpelo.com/launch

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Edit: We spent a lot of time understanding the actual process of building a website for clients, and we have concluded that the old way of doing it is fundamentally flawed. Businesses, even though some don't realize it, depend a lot on the websites they have, and a great site pushes their business higher and faster.

Edit: The tool goes live internally with an actual client this Tuesday, we have taken a client in, with the main goal to have the first live run (hotel website) it will be built in divi. Full disclaimer we will tell the client about the fact that we are testing the tool on them.

(please don't critique the home page content/design it's more of a place holder  we spent a year developing the plugin but we only started the website a few days ago)

Conclusion

Looking back, just in the last 10 years of client emails/calls I've spent explaining and reporting little things in the website design progress, over and over again I think I could have saved months. We are more motivated than ever to put this live and use it our selves.

 

Invitation – WordPress Design Agencies & Freelancers

Invitation – WordPress Design Agencies & Freelancers

WP ELO

I run a digital agency; were design WordPress sites for clients. We have built over 1000 WordPress sites, most of them using the  Divi Theme.

I charge between €150 to €50.000 for a WordPress site.

Anyway, I have been doing this for a long time now; I first purchased “elegant themes” in 2011 

Most things have changed a lot in the last years, except for the actual website creation we wanted to build a solution that makes the whole experience a more streamlined, efficient process – for both sides.

Both for clients and us the (agencies & freelancers)

We would love to give our product for free, 12-month unlimited access to members to a few people in return for feedback. The product is not live yet; we are finishing the website content in the next few weeks. (website built with Divi and divi.express)

WPELO is a plugin meant for web agencies and freelancers, so if there is anyone interested, please join here and reply to the email you get.

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[fluentform id=”6″]

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Edit: We spent a lot of time understanding the actual process of building a website for clients, and we have concluded that the old way of doing it is fundamentally flawed. Businesses, even though some don't realize it, depend a lot on the websites they have, and a great site pushes their business higher and faster.

Edit: The tool goes live internally with an actual client this Tuesday, we have taken a client in, with the main goal to have the first live run (hotel website) it will be built in Divi. Full disclaimer we will tell the client about the fact that we are testing the tool on them.

(please don't critique the home page content/design it's more of a place holder  we spent a year developing the plugin but we only started the website a few days ago)